If you’re in the world of digital marketing, you’ve likely heard of Voluum, one of the leading ad tracking platforms. While Voluum offers a wide range of advanced features, it may not be the perfect fit for everyone, whether due to its price point, specific features, or user experience. If you’re looking for a Voluum alternative, this blog will explore the best options that can help you effectively track and optimize your ad campaigns.

What Makes a Good Voluum Alternative?

Before diving into the list, it’s essential to understand what features a good Voluum alternative should have:

• User-Friendly Interface: For beginners or smaller businesses, a steep learning curve may not be ideal.
• Real-Time Analytics: Like Voluum, alternatives should provide real-time data to quickly optimize your campaigns.
• Budget-Friendly Options: If Voluum’s price point is an issue, several alternatives offer similar features at a more affordable price.
• Comprehensive Reporting: Look for alternatives that offer detailed, customizable reports and advanced metrics for deep analysis.
• Third-Party Integrations: Seamless integration with ad platforms, affiliate networks, and other tools is crucial for efficiency.

Top 8 Voluum Alternatives for 2024

1. ClickMagick

When looking for a Voluum alternative that is both budget-friendly and feature-packed, ClickMagick is a strong contender. ClickMagick allows users to track their links, attribute conversions, and monitor the performance of campaigns across multiple channels. Its clean and intuitive dashboard makes it suitable for both beginners and experienced marketers.

Key Features:

• Real-Time Data: Monitor your campaigns live to make quick adjustments.
• A/B Testing: Test different versions of your ads or landing pages to see which performs better.
• Cross-Device Tracking: Track users across devices to get an accurate picture of how your campaigns are performing.

Price: Starts at $79/month, making it a more affordable Voluum alternative.

2. RedTrack

RedTrack is a powerful Voluum alternative designed for performance marketers, particularly those running multi-channel campaigns. It offers tracking, campaign management, and reporting for native, social, and paid search channels. One of its standout features is AI-powered automation, which helps optimize campaigns in real-time.

Key Features:

• Multi-Channel Tracking: Track and optimize campaigns across several platforms, from Google Ads to social media.
• Automation: Use AI-based tools to automate campaign optimization and improve efficiency.
• Customizable Reports: Build reports tailored to your business goals, making it easier to track KPIs that matter.

Price: Starts at $124/month, slightly higher but worth it for the advanced features.

3. BeMob

BeMob is a cloud-based Voluum alternative designed for beginners and smaller businesses. What sets BeMob apart is its free plan for up to 100,000 events, making it accessible for those just getting started with performance tracking. However, it also has premium features for those who need more advanced tools.

Key Features:

• Free Plan: Start for free with up to 100,000 tracked events.
• Fraud Detection: BeMob offers fraud detection features, ensuring that your campaigns are shielded from bot traffic.
• Real-Time Analytics: View your campaigns’ performance in real-time and optimize them on the go.

Price: Free for small volumes; professional plans start at $49/month, making it a cost-effective Voluum alternative.

4. Binom

If you prefer a self-hosted solution, Binom is a great Voluum alternative. Binom is a self-hosted tracker designed for high-speed performance, allowing you to track campaigns without the recurring monthly fees that cloud-based platforms usually charge. While it requires more technical knowledge, it gives users full control over their data.

Key Features:

• Self-Hosted: No monthly fees after the one-time license purchase.
• Fast Tracking Speed: Binom boasts some of the fastest click processing speeds, which is crucial for optimizing real-time campaigns.
• Advanced Reporting: Gain deep insights into your campaign performance through comprehensive and customizable reports.

Price: $99/mo, which includes updates and support.

5. AdsBridge

AdsBridge is an all-in-one platform that combines tracking, landing page building, and traffic distribution. This makes it one of the best Voluum alternatives for marketers who want to simplify their workflow by keeping everything in one place. It also offers automatic campaign optimization, helping users maximize their ROI with minimal effort.

Key Features:

• Landing Page Builder: Create and host landing pages directly within the platform.
• Traffic Distribution: Automatically distribute traffic across different campaigns based on performance.
• Conversion Tracking: Track conversions from multiple traffic sources and get real-time updates.

Price: Starts at $29/month.

6. Hyros

Hyros is one of the more advanced Voluum alternatives, offering AI-based tools for optimizing ad campaigns. It excels in attribution accuracy, making it a great choice for high-spending marketers who want to track conversions with a higher degree of precision. It integrates well with Google Ads, Facebook, and other major platforms.

Key Features:

• Accurate Attribution: Hyros is known for its ability to track conversions accurately across multiple platforms.
• AI Optimization: Automatically optimize your ad spend with AI-based tools.
• Multi-Platform Integration: Track campaigns on all major platforms, including Google, Facebook, and Bing.

Price: Custom pricing based on business size and ad spend.

7. Post Affiliate Pro

Post Affiliate Pro is a leading Voluum alternative for businesses focused heavily on affiliate marketing. It combines campaign tracking with full affiliate management tools, making it a one-stop solution for managing affiliates, tracking performance, and paying commissions.

Key Features:

• Comprehensive Affiliate Management: Easily manage affiliate campaigns, commission structures, and reports.
• Customizable Tracking: Track performance across different channels and create customizable reports for detailed insights.
• Integrations: Integrate with major payment gateways and affiliate networks.

Price: Starts at $129/month.

Final Thoughts: Which Voluum Alternative Should You Choose?

Choosing the right Voluum alternative depends on your specific business needs, budget, and the features you prioritize. Here’s a quick recap:

• For simplicity and affordability: ClickMagick is an easy-to-use and budget-friendly option for beginners.
• For advanced multi-channel tracking: RedTrack or BeMob offer comprehensive features with customizable reports and multi-channel tracking.
• For a self-hosted solution: Binom is a fantastic choice for those who want to own and manage their tracking platform without monthly fees.
• For scaling businesses: Hyros provides advanced ad attribution and AI-based optimization tools for businesses with higher ad spend.
• For affiliate management: Post Affiliate Pro is an excellent solution if managing affiliates is a top priority.

Whichever Voluum alternative you choose, make sure it aligns with your ad tracking needs and helps optimize your campaigns for better results. The right tool will not only improve your tracking but also boost your return on investment (ROI).