Jonathan Alberto is the founder of Daimon Media, a digital publishing company based in Utrecht, Netherlands (registered under KVK 74019961), and the editor-in-chief of WisdomOrbit.
He started WisdomOrbit for one reason: most "best of" finance and small-business guides online are written to rank, not to actually help someone make a decision. Jonathan’s job is to hold every guide on this site to a higher bar — checking that the numbers are current, that the recommendations are honest about trade-offs, and that a first-time reader walks away knowing what to do next, not just which product has the biggest affiliate payout.
What Jonathan focuses on
Jonathan works across WisdomOrbit’s core areas — personal finance, business financing, and the tools entrepreneurs use to start and run an online business. He is not a licensed financial adviser, and WisdomOrbit does not give personalised financial advice. His role is editorial: structuring how the team researches a topic, deciding which sources are trustworthy enough to cite, and reviewing money-related guides before they publish.
How he works with the editorial team
Every WisdomOrbit guide is drafted by a topic researcher, fact-checked against primary sources (issuer pages, government data, and official rate sheets), and then reviewed by Jonathan for accuracy, clarity, and honesty before it goes live. When a rate, fee, or product detail changes, the guide is updated and the change is reflected in its "last updated" date. Our full process is documented in our editorial guidelines and editorial policy.
Editorial independence
WisdomOrbit earns money through advertising and, where disclosed, affiliate relationships — but no advertiser pays for a recommendation or a ranking. Jonathan is responsible for keeping that wall intact. How the site makes money, and how we keep it from influencing what we write, is explained in our advertiser disclosure.
Contact
You can reach Jonathan and the editorial team at [email protected], or through the parent company at daimonmedia.com.