WisdomOrbit ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website wisdomorbit.com (the "Site"). Please read this policy carefully. By using our Site, you consent to the practices described in this Privacy Policy.
1. Information We Collect
We collect information in several ways when you visit our Site:
1.1 Automatically Collected Information
When you access our Site, we automatically collect certain information about your device and usage, including:
- Device Information: IP address, browser type and version, operating system, device type (desktop, mobile, tablet), screen resolution
- Usage Data: Pages visited, time spent on pages, click patterns, scroll depth, referring website (how you found us), exit pages
- Location Data: General geographic location based on IP address (country, region, city)
- Technical Data: Internet service provider, connection speed, time zone settings
1.2 Cookies and Similar Technologies
We use cookies, web beacons, pixels, and similar tracking technologies to collect information. See Section 4 for detailed information about our cookie practices.
1.3 Information You Provide
If you contact us through our contact form or email, we collect the information you voluntarily provide, such as your name, email address, and message content.
2. How We Use Your Information
We use the collected information for the following purposes:
- Site Operations: To operate, maintain, and improve our website
- Analytics: To understand how visitors use our Site and identify areas for improvement
- Content Optimization: To provide relevant content based on user interests and behavior
- Advertising: To display personalized advertisements that may be of interest to you
- Communication: To respond to your inquiries and provide customer support
- Security: To detect and prevent fraud, abuse, and security issues
- Legal Compliance: To comply with applicable laws and regulations
3. Third-Party Services
We use several third-party services that collect information on our behalf. Each service has its own privacy policy governing its use of your data:
3.1 Google Analytics
We use Google Analytics 4 to analyze website traffic and user behavior. Google Analytics collects information such as:
- Pages you visit and how long you stay
- Your approximate geographic location
- The website that referred you to us
- Your device and browser information
- Interactions with site elements (clicks, scrolls)
Google Analytics uses cookies to collect this information. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Learn more: Google Privacy Policy
3.2 Google AdSense
We use Google AdSense to display advertisements on our Site. Google AdSense may use cookies and web beacons to:
- Display ads based on your previous visits to our Site or other websites
- Measure the effectiveness of advertisements
- Personalize advertising content based on your interests
Google uses the DoubleClick cookie to serve ads based on your visits to this and other sites on the Internet. You can opt out of personalized advertising by visiting Google Ads Settings or www.aboutads.info.
Learn more: How Google uses information from sites that use our services
3.3 Microsoft Clarity
We use Microsoft Clarity to understand how users interact with our Site through:
- Session Recordings: Anonymous recordings of user sessions showing mouse movements, clicks, and scrolling behavior
- Heatmaps: Visual representations of where users click and scroll on pages
- Behavioral Analytics: Insights about user engagement patterns
Clarity automatically masks sensitive information and does not collect passwords or payment information. Session recordings help us understand user experience issues and improve our Site.
Learn more: Microsoft Privacy Statement
3.4 Other Advertising Partners
We may work with other advertising networks and partners. These partners may use cookies and similar technologies to collect information about your activities on our Site and other websites to provide you with targeted advertising. You can opt out of targeted advertising from many ad networks at:
- Network Advertising Initiative Opt-Out
- Digital Advertising Alliance Opt-Out
- Your Online Choices (EU)
4. Cookies and Tracking Technologies
4.1 What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you use the site.
4.2 Types of Cookies We Use
- Essential Cookies: Necessary for the website to function properly
- Analytics Cookies: Help us understand how visitors interact with our Site (Google Analytics)
- Advertising Cookies: Used to deliver relevant advertisements and track ad campaign performance (Google AdSense)
- Functionality Cookies: Remember your preferences and settings
- Performance Cookies: Help us improve Site performance (Microsoft Clarity)
4.3 Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block all cookies from specific sites
- Block all cookies
- Delete all cookies when you close your browser
Please note that blocking or deleting cookies may affect your experience on our Site and limit functionality.
5. Data Retention
We retain collected information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
- Analytics Data: Google Analytics data is retained for 14 months
- Clarity Data: Microsoft Clarity retains session recordings for 30 days
- Contact Information: We retain contact form submissions for up to 2 years
- Advertising Data: Advertising cookies typically expire within 90 days to 2 years
6. Data Security
We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- SSL/TLS encryption for data transmission
- Secure hosting infrastructure
- Regular security assessments
- Access controls for administrative functions
However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.
7. Your Rights (GDPR - European Users)
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have certain rights under the General Data Protection Regulation (GDPR) and similar laws:
- Right to Access: Request a copy of the personal data we hold about you
- Right to Rectification: Request correction of inaccurate personal data
- Right to Erasure: Request deletion of your personal data ("right to be forgotten")
- Right to Restrict Processing: Request limitation of how we process your data
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Object: Object to processing of your personal data for certain purposes
- Right to Withdraw Consent: Withdraw consent at any time where we rely on consent to process your data
To exercise any of these rights, please contact us. We will respond to your request within 30 days.
8. California Privacy Rights (CCPA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):
- Right to Know: Request disclosure of categories and specific pieces of personal information collected
- Right to Delete: Request deletion of personal information
- Right to Opt-Out: Opt out of the sale of personal information (we do not sell personal information)
- Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights
To exercise your California privacy rights, please contact us.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including the United States, where our third-party service providers operate. These countries may have different data protection laws than your country. We ensure appropriate safeguards are in place for such transfers, including standard contractual clauses approved by relevant authorities.
10. Children's Privacy
Our Site is not intended for children under the age of 16 (or 13 in the United States). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.
11. Affiliate Disclosure
WisdomOrbit participates in affiliate marketing programs. This means we may earn a commission when you click on certain links and make a purchase. This comes at no additional cost to you. Affiliate relationships do not influence our editorial content or recommendations. We only recommend products and services we believe provide value to our readers.
12. Links to Third-Party Websites
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this Privacy Policy periodically.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: [email protected]
- Contact Form: Contact Page
We will respond to your inquiry within a reasonable timeframe, typically within 30 days.